The Favorite Celebs section is a personalized space where brands and marketers can save celebrities of interest for easy comparison and strategic analysis.
🔸 1. List View – Saved Celebrities Overview
- Click the heart icon to add a celebrity to your favorites list.
- Each card displays the following information:
- 📌 Name, birth year, and profession
- 📱 Instagram follower count
- 🔍 Search volume
- 🌍 List of most popular audience countries
- Use the top-right controls to filter by gender (Male/Female) or sort (e.g., recently added)
🔸 2. Chart View – Ad Rate & Performance Comparison
This bubble chart visually compares your favorite celebs based on the following metrics:
| Axis |
Description |
| X-Axis |
Instagram Followers or FlixPatrol Popularity (based on selected country) |
| Y-Axis |
Ad Budget Index (predicted ad rate index) |
| Bubble Size |
Engagement Rate (EQR) |
Hover over a bubble to view the celebrity’s detailed scores.
💡 At-a-glance insights:
- Celebs with high followers but low ad cost = cost-efficient
- Celebs with high engagement rates = ideal for performance-driven campaigns
- High Ad Budget Index = strong brand reputation & global appeal
🛠 Strategic Use Cases
✅ During Campaign Planning
- Quickly compare celebrities with similar brand image or industry experience.